Innovation
Ever since their creation, Alinéa and Top Alliance have
resolutely promoted an innovative approach, creating added value for our
customers as well as end users. There have been numerous breakthroughs in the last few
years, acknowledged by the market, notably in terms of:
- Packaging
- Promotional operations in stores
- Sales support tools
Attentiveness and responsiveness
Because commercial success is a necessary consequence
of a pro-active approach with regard to customers' requirements and also of the
optimisation of the decision-making processes, Alinéa and Top Alliance consider
the customer as the central figure in their corporate policy. This approach is specifically reflected in :
- Actual and constant attentiveness
with regard to expressed or unspoken requirements
- rapid decision-making process
- continuous adaptation of the product
offer and related tools
- corporate ethics with a strong dynamic influence
Sustainable development
Alinéa is well aware of the absolute necessity to
protect the environment and save on natural resources; this is why we have
committed to an environmental approach that should eventually result in an
ISO
14001 certificate. This approach has led to the implementation of
numerous projects, in the following areas for example:
- The sorting and treatment of waste
- Energy consumption control
- Water management